Silicone Fishing Lure Manufacturing

This is a complete business system including manufacturing, an established brand, a customer base, and sales channels.

KEY METRICS

• Annual revenue: UAH 3–5 million
• Margin: ~75%
• Markup: up to 150%
• High profitability
• Fast payback potential when scaled

KEY ADVANTAGES

• Independence from exchange rates and imports
• In-house manufacturing in Ukraine
• Full pricing flexibility
• Ability to manufacture products under other brands (B2B)
• Strong brand recognition in the market
• High demand in the fishing segment

PRODUCT

The company manufactures a wide range of soft silicone fishing lures, comprising 19 models in 19 color options. The product range includes lures from 1.5 to 4.5 inches in size, with both single-color and two-color variants. The product line includes both floating and sinking models, allowing the products to be used for various fishing techniques.

Features:

• Phthalate-free (environmentally friendly)
• Food-grade plastisol
• Scented (crustacean flavor)
• Contains salts (creating a “blood” effect)
• Realistic appearance
• Manual quality control of every unit

MANUFACTURING

The manufacturing facility is equipped with industrial-grade equipment designed for continuous 24/7 operation. Current production capacity is up to 1,000 molds per day.

The production facility includes 21 aluminum molds for manufacturing different lure models. The entire production process has been fully developed and tested, ensuring consistent product quality, repeatable characteristics, and efficient production management.

The sale includes:

• Equipment
• Molds
• Manufacturing technologies
• Chemical formulas
• 3D models
• Production training
• One year of consulting support

BUSINESS ASSETS

1. Equipment — $135,000

• Fully operational production line

2. Manufacturing — $25,000

• Technologies, formulas, training, and suppliers

3. Brand & Market Recognition — $95,000

• Established WIST brand with a strong market position

4. Inventory & Materials — $40,000

• 55,000 packages of fishing lures (one season's stock)
• 10,000 complementary products
• Raw materials (glitter, paint, packaging)

5. Customer Base — $15,000

• 2,189 contacts of Ukrainian fishing stores
• 1,849 international contacts
• 520 regular customers in Ukraine
• 13 customers in the EU
• 12,573 retail customers
• 8,653 regular buyers

6. Sales Platforms — $10,000

• Own website (SEO traffic)
• Prom.ua (100% rating)
• Rozetka

TOTAL BUSINESS VALUE: $320,000

ADDITIONAL OPPORTUNITIES

• Expansion into the EU market
• Product range expansion
• Entry into mass retail
• Contract manufacturing (private label)
• Online sales and exports

IDEAL FOR:

• An investor
• An entrepreneur in the fishing industry
• A store or retail chain owner
• A manufacturer looking to expand into a new business line